Social media has nothing to do with being social any more. The old days of tweeting about your breakfast are over with. I got in on all this stuff late in life. I joined Twitter late, started using Facebook late and I still don’t give a flying fuck about Pintrest or Google+. And ya know why I don’t give a fuck about ’em? ‘Cause I don’t wanna see your advertisements.
I originally became interesting in social media because it was (in theory) a way to interact with others and meet new people. And in theory it was free of commercials. I don’t have cable TV, I don’t listen to the radio and I browse the internet using Firefox with multiple add-blockers and privacy plugins installed. And there is a reason for that. I don’t want to see your fucking advertisements.
Social media was, from my observations, for a brief moment, about being social. Not so much any more.
Let’s look at two cases.
Pintrest. As soon as this happened the first thing I started to see (on Facebook where my Fake Facebook Friends starting posting self-promotional links to their blog posts) was “How to use Pintrest to promote your business” and “Why Pintrest matters to your business”. A “new” social media is born (wow, pictures, on the internet! what a concept) and first thing that happens is the rush to use it for advertising.
Pintrest was shit from the asshole of someone with too much free time and instantly became an advertising platform.
Google+. Oh G+. The domain of virgins who live with their parents and own every device Apple has ever released. G+ is just part of Google’s plan for internet domination. Google is set upon becoming the portal thru which all of the internet is accessed.
Find someone who thinks you need to be on G+. Ask them why. The answer will sound something like this. “Google is using +1 rankings and a presence on G+ in order to determine Google rankings, so if you want to rank high in Google searches you need to be using G+ in order to get you to the top.”
Yes. If you want to rank high in Google searches. For . . . your business. For what you are selling. So using G+ is required for your business or services to be found and pimped by Google. It’s advertising. What this person says about the Google/Google+ connection is completely true. My point is that it’s advertising, not social. You don’t “need” to be on G+ because you are going to interact with other humans (which is best done in real life). You “need” to be on G+ so people can find your business or service.
Because you may be (probably are) stupid I want to be really clear about something. I’m not opposed to advertising. I’m not opposed to social media.
I’m tired of advertising in social media and I’m tired of advertising that pretends to be social media.
And I’m really tired of people who want to “friend”, “follow” and “connect” with me so they can spam me with advertising. I’ve come to realize I’d rather hear about your breakfast than your business.